Helping investigators raise awareness of their studies and engage people in trials

We connect researchers with innovative strategies and tools that increase diversity, engagement, and access to clinical trials and research.

Kickstart Your Recruiting

The Fundamentals of Recruitment

Successful recruitment of participants for clinical research studies involves developing and implementing a well-planned strategy from study start-up to closure. The following are essential steps to consider when creating a recruitment strategy.

1. Identify Target Audience

The first step to creating a recruitment strategy is to build a "participant persona." This means defining the audience the study wants to recruit.

2. Choose the Right Methods

There are many channels researchers can utilize to recruit for research studies. Best practices include selecting option(s) based on the participants the study is aiming to recruit. 

3. Outline Budgeting

Clinical research teams can fall short in funds when recruiting participants. To prevent a crisis of funding, make the following considerations:

4. Time Your Accruals

It is best to forecast research participant recruitment timelines by plotting out the expected or targeted number of participants recruited compared to the actual number of participants.